New Models in Stock! Limited Availability. No-Risk Discovery Calls!
It’s time to build a brand you – and as important – your customers believe in. Sure, you have a great product? But that ain’t enough friend. Let’s make something distinct. Something they’ll love. Something they’ll advocate for.
“They’ve been a secret weapon for us.”
ANDY ALLCOCK, SENIOR DIRECTOR OF MARKETING, TRIBE 9 FOODS
Our Work
Browse Work – Because Who Doesn’t Window Shop?
GET IN TOUCH
Wanna talk biz? Cool. Us, too.
You know the drill – fill out the form and we’ll be in touch right away. And don’t worry, we won’t spam you. That’s not our style. Rather talk right away? Call us: 608-283-9717
HOW WE ROLL
Keeping it real. No egos. No nonsense.
We aren’t big on buzzwords at the Pape. Even describing our culture feels a little weird. But, we’ll say this: Everything we do, from who we hire to who we work with, is built on curiosity, collaboration and empathy.



Top-Selling Brand Packages: Because Why Make it Difficult
The Guts
C’mon, it’s what’s on the inside that counts
Uncover your archetype, define your personality and craft your voice. It’s the strategic foundation everything is built on – from how you speak to why people should care.
$8,500
Best If
You like your look, but lack personality.
WHAT YOU GET
- Discovery Session
- Archetype & Personality Analysis
- Archetype & Personality Recommendation
- Voice & Tone Guide
- Brand Book
- Brand Profile
- Brand Manifesto
- Visual Identity
- Writing Samples
- Merch Samples
- Social & Digital Property Refresh
- Collateral Design
- Brand Manifesto Video
- Environmental Design Guidance
- Brand Implementation Workshop
- Competitive Analysis & Positioning
Brand Backbone
Structure, swagger & something to stand on
It’s popular for a reason. You get everything from The Guts, plus a visual identity, writing samples and more that will have you looking as memorable as you sound. Strategy meets style.
$16,000
Best If
You’re ready to go from scattered to strategic (and look good doing it).
WHAT YOU GET
- Discovery Session
- Archetype & Personality Analysis
- Archetype & Personality Recommendation
- Voice & Tone Guide
- Brand Book
- Brand Profile
- Brand Manifesto
- Visual Identity
- Writing Samples
- Merch Samples
- Social & Digital Property Refresh
- 3 Collateral Designs
- Brand Manifesto Video
- Environmental Design Guidance
- Brand Implementation Workshop
- Competitive Analysis & Positioning
The Whole Damn Thing
For those who like to go big
You get the guts, the backbone and the tools to move through the world like a total brand badass. We build out every touchpoint, from visuals to video, collateral to workshops – ensuring your team knows how to keep the brand party going.
$24,000
Best If
You want it all – and you’re ready to run.
WHAT YOU GET
- Discovery Session
- Archetype & Personality Analysis
- Archetype & Personality Recommendation
- Voice & Tone Guide
- Brand Book
- Brand Profile
- Brand Manifesto
- Visual Identity
- Writing Samples
- Merch Samples
- Social & Digital Property Refresh
- 8 Collateral Designs
- Brand Manifesto Video
- Environmental Design Guidance
- Brand Implementation Workshop
- Competitive Analysis & Positioning


