HONEYWOOD
Designing a modern cannabis brand.
PROJECT OVERVIEW
The legal cannabis industry, in just a few years, has gone from a niche category to a crowded and competitive marketplace. Everyone from former basement growers to Wall Street investors have flooded the industry. That’s led to a surge of new cannabis cultivators and retailers struggling to differentiate their brands, critical if they’re going to build and sustain profitable businesses beyond the initial “green rush” – especially as prices drop and consumers have more options.
What We Did - Design
- Design
Our goal was to avoid obvious cannabis clichés and
create a more refined brand look that’s light, fun and visually appealing.
THE IDEA
Branding and design were often overlooked in the early years of legal cannabis. Brand affinity didn’t matter as much, because people simply wanted to get their hands on the product. In an increasingly saturated market, it’s important to differentiate your product, your brand and your customer’s emotional connection with the brand. We created a brand to catch the attention of an audience often overlooked by cannabis marketers – women.
Honeywood was founded on the brighter side of things. We want more people to realize that the world can be light and joyful – that life isn’t just stress and obligation.
