Branding

Real Brands Connect,
The Rest Just Decorate

Building a brand that’s bold, distinct and memorable doesn’t have to be hard. In fact, we are hell bent on making it as easy as possible for you. From transparent pricing to a process proven to work, we deliver actionable brand packages crafted to connect with customers.

PACKAGES & PRICING

Ditch The Dog & Pony Shows, Get The Good Stuff

The Guts

C’mon, it’s what’s on the inside that counts

Uncover your archetype, define your personality and craft your voice. It’s the strategic foundation everything is built on – from how you speak to why people should care.

$8,500


Best If

You like your look, but lack personality.


WHAT YOU GET

  • Discovery Session
  • Archetype & Personality Analysis
  • Archetype & Personality Recommendation
  • Voice & Tone Guide
  • Brand Book
  • Brand Profile
  • Brand Manifesto
  • Visual Identity
  • Writing Samples
  • Merch Samples
  • Social & Digital Property Refresh
  • Collateral Design
  • Brand Manifesto Video
  • Environmental Design Guidance
  • Brand Implementation Workshop
  • Competitive Analysis & Positioning

Brand Backbone

Structure, swagger & something to stand on

It’s popular for a reason. You get everything from The Guts, plus a visual identity, writing samples and more that will have you looking as memorable as you sound. Strategy meets style.

$16,000


Best If

You’re ready to go from scattered to strategic (and look good doing it).


WHAT YOU GET

  • Discovery Session
  • Archetype & Personality Analysis
  • Archetype & Personality Recommendation
  • Voice & Tone Guide
  • Brand Book
  • Brand Profile
  • Brand Manifesto
  • Visual Identity
  • Writing Samples
  • Merch Samples
  • Social & Digital Property Refresh
  • 3 Collateral Designs
  • Brand Manifesto Video
  • Environmental Design Guidance
  • Brand Implementation Workshop
  • Competitive Analysis & Positioning

The Whole Damn Thing

For those who like to go big

You get the guts, the backbone and the tools to move through the world like a total brand badass. We build out every touchpoint, from visuals to video, collateral to workshops – ensuring your team knows how to keep the brand party going.

$24,000


Best If

You want it all – and you’re ready to run.


WHAT YOU GET

  • Discovery Session
  • Archetype & Personality Analysis
  • Archetype & Personality Recommendation
  • Voice & Tone Guide
  • Brand Book
  • Brand Profile
  • Brand Manifesto
  • Visual Identity
  • Writing Samples
  • Merch Samples
  • Social & Digital Property Refresh
  • 8 Collateral Designs
  • Brand Manifesto Video
  • Environmental Design Guidance
  • Brand Implementation Workshop
  • Competitive Analysis & Positioning

WHAT TO EXPECT

Strategy first, soul always.

Great branding isn’t guesswork – and it’s not defined by “what the boss likes.”

It’s the essence of an organization that drives everything from communications to customer service. It’s engineered to endure trends and creates the competitive moat that protects against whatever the market throws at it.

Whether you’re just getting started or need a full-scale refresh, we’ll guide you through every step with clarity, creativity and zero jargon. You’ll walk away with more than a new look – you’ll have a brand that’s built to connect.

HOLLER AT US

HOW IT WORKS

Because Great Brands Are No Accident

Kickoff & Discovery

We get into the weeds, working to understand your business, customers and goals. Blending smart conversations with objective data from our custom brand tools, we are in full-blown Sherlock mode.

Define The Core

With a mix of data, internal sessions and strategic insight, we’ll pinpoint your brand’s archetype, personality, voice and positioning – all of which sets the foundation for crafting a brilliant brand.

Bring It To Life

Depending on the package you select, we’ll shape your visual identity, messaging, collateral and more … because when you look good, you play good.

Make It Real

You get the tools, assets and guidance to bring your brand to life. We aren’t in the business of creating coffee-table books that no one can use. This is actionable, ready-to-use stuff, y’all.

The work we did with Sunday Paper on our brand tone and voice is the best tool we have in our arsenal. It’s been instrumental for external and internal communications and is a great onboarding tool for new employees to learn about the organizational brand. 10/10 recommend.

Audra Lange, Director of Marketing, Wisconsin Chamber Orchestra

“They’ve been a secret weapon for us.” 

ANDY ALLCOCK, SENIOR DIRECTOR OF MARKETING, TRIBE 9 FOODS

GET IN TOUCH

Pick a package.
Build a brand.
It’s that easy.

Know what you want? Have questions?
Take a hot second to fill out the form and let’s chat.

Why do you offer these brand packages? 
How did you decide what goes into each package?
Who does the work? Am I being handed off to an off-shore contractor or employee with minimal experience. 
How long does it take for you to complete a brand project?
What happens if we aren’t happy with the end result?

Why Sunday Paper?

Fun at Parties,
Better at Branding

An iconic brand – ya know, those that make you tingle a little bit inside? – is far more than a cool logo and tagline. It has to be. Because a brand without soul, without an identity, is forgettable.


That’s why our approach is part strategy, part therapy, and 100% focused on making your brand unforgettable. This isn’t about trendy logos or empty taglines. It’s about helping you figure out who you are, why people should care, and how to show up in a way that actually moves the needle.

WE HAVE LAYERS