Category: Analytics
Analytics Description Goes here. Blog category of Analytics. Short Description.
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Cannabis PR: An Editor’s Perspective on Landing News Coverage
Read more: Cannabis PR: An Editor’s Perspective on Landing News CoverageFifty. That’s how many cannabis PR pitches, give or take, that Marijuana Venture editor Garrett Rudolph receives each week. And maybe, just maybe, one of those is worth a story. Let that sink in for a minute. Only 2 percent of the pitches or press releases he sees are compelling and newsworthy. For a brand,…
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Cannabis Brand Awareness: Why PR is King & 3 Ways to Make it Work
Read more: Cannabis Brand Awareness: Why PR is King & 3 Ways to Make it WorkOG Kush. Girl Scout Cookies. Sour Diesel. Each at one point helped improve cannabis brand awareness. In the early days of cannabis legalization, having popular strains such as these led to instant success for growers and dispensaries. Market demand took care of everything else. No one thought twice about brand development, let alone did they…