Tag: cannabis public relations
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Cannabis Public Relations: 3 Ways to be a Brand Buzzkill
Read more: Cannabis Public Relations: 3 Ways to be a Brand BuzzkillBad cannabis public relations is a chronic problem. (Hang with the puns, I’ll explain.) Too many lows. Not enough highs. Somehow, we need to weed out the bad. Luckily, getting rid of seedy cannabis public relations tactics is easy. The big secret? Show that you have the self-control not to fall into bad industry habits.…
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Cannabis Brand Awareness: Why PR is King & 3 Ways to Make it Work
Read more: Cannabis Brand Awareness: Why PR is King & 3 Ways to Make it WorkOG Kush. Girl Scout Cookies. Sour Diesel. Each at one point helped improve cannabis brand awareness. In the early days of cannabis legalization, having popular strains such as these led to instant success for growers and dispensaries. Market demand took care of everything else. No one thought twice about brand development, let alone did they…