A Nostalgic Nod to Quality

Project Overview

A classic candy store beloved far beyond the Wisconsin border, Dan’s Minocqua Fudge makes more than fudge – it’s a must-visit, whether you’ve been going up north for generations or it’s your first time in Wisconsin’s Northwoods. A premium product with a national reputation, Dan’s needed a brand identity that matched.

Brand IDENTITY

PACKAGING DESIGN