Author: Jake Miller
1 Red Balloon: The Secret to Effective Marketing
Read more: 1 Red Balloon: The Secret to Effective MarketingOne red, helium-filled balloon. White ribbon. Total cost: $1. That’s all it took to win Halloween in my neighborhood — two years in a row. So what, right? I know, it sounds like a weird flex. But hear me out. My point isn’t that I’m a holiday decorating genius (though, that’s probably true, too). The…
Jan-San Branding: 3 Easy Ways to Establish Credibility
Read more: Jan-San Branding: 3 Easy Ways to Establish CredibilityNot too long ago, commercial cleaning companies – or really everyone in the jan-san industry – could get by with a somewhat bootleg-sounding brand. Then, the pandemic hit. Suddenly, instead of being a service provider focused solely on vacuuming, taking out trash and cleaning restrooms, commercial cleaning companies needed to have expertise in infection control.…
More PR Problems for Pepsi: When Ads Turn into Issues
Read more: More PR Problems for Pepsi: When Ads Turn into IssuesThe world has plenty of bad advertising – yelling car salesmen, EVERY pharmaceutical commercial – that’s mostly benign and forgettable. The new Pepsi commercial with Kendall Jenner is not one of those harmless flops. If you haven’t seen it – because Pepsi quickly pulled the ad and apologized – let’s break it down (or watch…
Cannabis Public Relations: 3 Ways to be a Brand Buzzkill
Read more: Cannabis Public Relations: 3 Ways to be a Brand BuzzkillBad cannabis public relations is a chronic problem. (Hang with the puns, I’ll explain.) Too many lows. Not enough highs. Somehow, we need to weed out the bad. Luckily, getting rid of seedy cannabis public relations tactics is easy. The big secret? Show that you have the self-control not to fall into bad industry habits.…
Cannabis PR: An Editor’s Perspective on Landing News Coverage
Read more: Cannabis PR: An Editor’s Perspective on Landing News CoverageFifty. That’s how many cannabis PR pitches, give or take, that Marijuana Venture editor Garrett Rudolph receives each week. And maybe, just maybe, one of those is worth a story. Let that sink in for a minute. Only 2 percent of the pitches or press releases he sees are compelling and newsworthy. For a brand,…
Cannabis Brand Awareness: Why PR is King & 3 Ways to Make it Work
Read more: Cannabis Brand Awareness: Why PR is King & 3 Ways to Make it WorkOG Kush. Girl Scout Cookies. Sour Diesel. Each at one point helped improve cannabis brand awareness. In the early days of cannabis legalization, having popular strains such as these led to instant success for growers and dispensaries. Market demand took care of everything else. No one thought twice about brand development, let alone did they…
