Category: Creative + Content
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Sussing the Sus: Generative Engine Optimization
Read more: Sussing the Sus: Generative Engine OptimizationLearn how to beat all websites for inclusion in AI answers! Want to discover how to own generative engine optimization (GEO) with super-secret AI-specific metadata? Get your brand named with product links in AI overviews! Learn “vibe marketing” in only 10 minutes! Grow back your thinning hair and have Sting calling you for sex advice!…

Exclusive: Uncle Herschel on Reunion with Cracker Barrel
Read more: Exclusive: Uncle Herschel on Reunion with Cracker BarrelLEBANON, Tenn. – It’s a sticky, humid day at Cracker Barrel HQ but Uncle Herschel refuses to change into more seasonably appropriate garb as he gently glides back-and-forth in his hardwood rocking chair. A small “U.C., 1977” is engraved on the right arm rest, marking his first year with the Barrel. But it’s easy to…

1 Red Balloon: The Secret to Effective Marketing
Read more: 1 Red Balloon: The Secret to Effective MarketingOne red, helium-filled balloon. White ribbon. Total cost: $1. That’s all it took to win Halloween in my neighborhood — two years in a row. So what, right? I know, it sounds like a weird flex. But hear me out. My point isn’t that I’m a holiday decorating genius (though, that’s probably true, too). The…

Jan-San Branding: 3 Easy Ways to Establish Credibility
Read more: Jan-San Branding: 3 Easy Ways to Establish CredibilityNot too long ago, commercial cleaning companies – or really everyone in the jan-san industry – could get by with a somewhat bootleg-sounding brand. Then, the pandemic hit. Suddenly, instead of being a service provider focused solely on vacuuming, taking out trash and cleaning restrooms, commercial cleaning companies needed to have expertise in infection control.…

What is a Staging Site – and Why Would I Need One?
Read more: What is a Staging Site – and Why Would I Need One?In the web development and design world, terms like staging, dev, production, prod, test and QA are thrown around by agencies and internal teams alike. But every once in awhile, it’s worth taking a minute to pause and make sure we all know what these terms mean. The intention is not to confuse, but nomenclature…




