ACCUREX
When Simplicity is the Message
Project Overview
Accurex engineers and manufactures ventilation systems for commercial kitchens. The buying and installation process is complicated, with multiple targets entering the purchase funnel at different points with a different needs. In addition, more established competitors were dominating the category.
DESIGN
DIGITAL
PR
We had to make it simple. This led to a compelling position for the company, “championing simplicity.”
If the brand was to stand for simplicity, the meta-message and design systems had to echo that same feeling.
The Solution
Accurex products are complicated and highly engineered. We were tasked with overhauling the Accurex brand to make it simpler and more approachable for their customer base. From strategy, to design + development and execution the new Accurex brand breathes a breath of fresh air into commercial kitchens.
