When Simplicity is the Message

Project Overview

Accurex engineers and manufactures ventilation systems for commercial kitchens. The buying and installation process is complicated, with multiple targets entering the purchase funnel at different points with a different needs. In addition, more established competitors were dominating the category.




We had to make it simple. This led to a compelling position for the company, “championing simplicity.”

If the brand was to stand for simplicity, the meta-message and design systems had to echo that same feeling.

The Solution

Quest sold more dehumidifiers that year than any other year and continues to maintain its position as the market leader. In fact, they’ve did so well that inventory can’t keep up at times (and not because of supply-chain issues).

CONTACT US. unless you like doing the same ol’, same ol’.