MADISON PUBLIC SCHOOLS FOUNDATION

Equity, Opportunity, and a Unified Voice

Project Overview

The Madison Public Schools Foundation (MPSF) supports Madison’s 52 public schools through advocacy, fundraising, and community partnerships. But their brand and website weren’t keeping pace with their impact.

Sunday Paper helped MPSF clarify its voice, modernize its visual identity, and build a digital experience that reflects its purpose: protecting and expanding opportunity for every student.

The result is a cohesive brand system grounded in empathy and optimism — one that unites donors, educators, and community members around a shared belief in the power of public education.