OUR PROCESS
How We Do What We Do For You
HOW WE WORK
It all starts with understanding your challenge.
For us, everything starts with learning and listening. We know to deliver quality results we need to understand your business, challenges, goals and customers as well as you do. This lets us shape the right strategies and approach, rather than picking a tool or tactic and applying it out of the gate – something that’s all too common.
ID Goals + KPIs
It all starts here. No matter the size of the campaign, strategy or project, everything we do works toward your business goal. Otherwise, why do it?
Define Key Audiences
Whether it’s personas, shopper/client data, primary research or emerging segments, we build our approaches based on accurate portrayals of your customers’ behaviors and needs.
Messaging + Campaign Concepts
Consistent, compelling messaging is a must. We test and define it before creative work ever begins. How we communicate with customers is the essence of your brand and we have to nail it.
Strategy Development
A key element of our plans, effective strategies are defined before a channel or tactic is ever considered. You must know what you’re going to do before you determine the how. That’s no secret – yet many organizations bypass this and opt for tactic soup.
Execution
Pretty clear what happens at this point, right? The key to success, though, is our ability to adjust rapidly as a campaign/plan evolves and we learn what’s working best.
Measurement
We’re always measuring and adjusting. A static plan that doesn’t measure, learn and adjust is our worst nightmare. Well, other than those flying monkeys in Wizard of Oz; those are absolutely terrifying.
Helping brands find their way. It’s what we do.
When brands and organizations have a marketing mess to untangle, they call us. We look at your organization through the customers’ eyes at every turn. From defining or reshaping your brand to ultimately bringing it to life, our team starts with the problem – not a specific tactic. This leads to more effective, meaningful marketing that’s free of superficial nonsense and same-old, same-old approaches.
BRANDING
To us, the brand is everything. And it’s far more than a logo and cool colors. In fact, we work backwards, first pinning down who your brand is, how it sounds and what it stands for. Then, we bring it to life on all fronts.
COMMUNICATION/PR
More than ever, communicating as a HUMAN on multiple fronts is essential to build a brand that creates credibility and loyalty with customers. Whether that’s on social, through public relations efforts or overarching messaging, our writers aren’t crusty copywriters hawking products. They’re versed on all fronts, understanding the nuances of specific channels.
CONTENT
To us, everything is content. From a print ad (yea, those are still a thing) to video it all must entertain, inform, or, ideally, do both. Our team includes ex-journalists and kick-ass creatives who anchor what they do in compelling storytelling AND strategy (seriously, it’s possible). No drab, boring content – no matter the topic.
DIGITAL
A brand that can’t connect online faces a painful demise. OK, a bit dramatic but you get it. Our digital team delivers customer-centric experiences no matter the platform. From websites to Alexa skills, we create a digital presence your customers want to connect with.
STRATEGY
Multi-channel marketing and communication strategies. PR playbooks. Website user experience. No matter your business problem, we start with strategy. Everyone on our team, from designers to developers, is like the perfect mutt, blending the best traits of creative and strategy at every turn … without the shedding.
“The solutions they provide are elegant, beautifully designed and thoughtful. But they don’t just execute the assignment; they’re able to unravel complex problems with thoughtful strategy that’s always designed to increase brand success.”
BILL WINCHESTER, PRESIDENT, THINK + MAKE
